Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketing. This paper adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to identify relevant articles. A bibliometric analysis software (VOSviewer) was used to evaluate thirty open-access articles found in the Scopus database between 2016 and 2020. We found that the USA is the most productive country with five research articles that used the EEG tool in marketing studies, followed by Australia, Italy, and Malaysia with three articles each. According to the most prolific journals in neuromarketing, it has been found that Frontiers in Neuroscience journal (CiteScore 5.4) is the most prolific journal with two articles and 25 total citations, followed by Scientific reports (CiteScore 7.1) with two articles and eighteen total citations, which lead us to infer that the publications’ number does not necessarily reflect the citations’ number. The study provides a profound and comprehensive overview of academic research that used EEG in marketing research

Combining mobile technologies, healthcare & service quality. A bibliometric analysis

The purpose of the paper is to identify the links and connections among main themes of the search i.e., Mobile Technologies, Service Quality and Healthcare. It also aims at identifying the valuable contributions from authors, journals, countries, and institutions in the searched area. Data has been extracted from Scopus database and it covers the timeline from 2005 to 2021. The final documents (n=245) have been analysed through VOSviewer software and MS Excel. Results show that Guo, X., International Journal of Medical Informatics, Harbin Institute of Technology, China and United States are top performing author, journal, institution and countries respectively. According to the results for collaborations and associations, Bhuiya A., United States and Mobile Healthcare are the most prominent author, country and keyword with highest score of total link strength (TLS). Findings suggested important and valuable avenues for future research directions in terms of underperforming countries, under-utilized subject areas and under-explored themes (keywords). This study, to best of our knowledge, is the first of its kind in mapping the literature of combined themes (Mobile Technologies, Service Quality and Healthcare)

Digital readiness for social educators in health care and online learning during covid-19 pandemic: a bibliometric analysis

Digital technologies have been earsplittingly discussed for a long time with multi-sides of enormous benefits and challenges in educational application. When the Covid19 pandemic has outbreak worldwide, global governments have popularly employed the movement control order (MCO) and social distances policies, international borders closed, schools and higher education applied for fully online courses. Several studies show that digital readiness is the crucial factor that significantly impacts students' satisfaction and success in online learning. This study will analyze the overall resources and digital readiness in multi-sides to enhance student learning and development outcomes through an online learning environment. To reach the objectives, the literature accessed of Scopus and web of science databases. The systematic review employed and the finally adapted criteria 32 articles are selected. The bibliometric analysis will conduct for to identify the cluster themes based on texting frequency. The process of vital steps of data classification follow seriously and carefully in platform of concept, findings, author's reputation and years published. In the last findings of the study, reports will explain past literature and recent outbreak. The findings cover three main themes: digital readiness in learning management, digital readiness for learners, and digital readiness for educators. During the covid19 pandemic, the concept of digital readiness for educators concealed in both healthcare advising and lesson teaching in home-based learning models. These findings are expected to benefit stakeholders involved in online teaching and learning during and resilient post-Covid-19 pandemic

Everything is going electronic, so do services and service quality: bibliometric analysis of e-services and e-service quality

Purpose: The purpose of the study was to explore the developments in ‘e-services and e-service quality' from 2000 to 2020. Data Source: Scopus database was used to conduct the bibliometric analysis of 404 documents. Method: VOSviewer software was used to analyse the research articles associated with ‘e-services and e-service quality' research. Search was limited to keywords of ‘e-services OR e-service and e-service quality'. Findings: Results revealed that the field of ‘Business, Management and Accounting' had the highest number of publications. Total Quality Management and Business Excellence was found at the top among the most productive journals in chosen search. Chang W.-I. and Yuan S.-T. from Taiwan were found to be the leading authors among top ten authors. United States and National Cheng Kung University of Taiwan were found to be the leading country and institution in the selected search of e-service and e-service quality. Originality/Value: This study, to best of our knowledge, is the first of its kind in mapping the ‘e-services and e-service quality' literature in Scopus. This will aid in shaping the central theme and set the future research directions for the researchers

Revolutionizing Manufacturing with Blockchain Technology: Opportunities and Challenges

  A decentralised, tamper-proof ledger offered by blockchain technology has the potential to revolutionise the manufacturing sector by enhancing digital rights management, supply chain management, and product monitoring and tracking. Industrial supply chains may be made more transparent, secure, and efficient with the use of blockchain technology. This will save costs, boost quality control, and raise consumer confidence that the goods they buy are genuine and high calibre. However, there is a research gap in the implications of blockchain technology in the manufacturing sector. The aim of this research was to investigate the challenges and opportunities of blockchain technologies in the manufacturing sector. In order to accomplish the study’s goal, a two-stage systematic literature review technique was used, with the PRISMA framework being used to gather pertinent data from reliable sources like Scopus. The study contained 117 research papers, which were analysed using descriptive and scientometric methods and lysis to synthesise the literature and investigate important research clusters using the centrality and co-occurrence of keywords. The study’s conclusions point to the potential of blockchain technology to support decentralised manufacturing systems that provide risk-free and trustworthy cooperation among multiple stakeholders. The report also discusses the advantages and drawbacks of using blockchain in manufacturing and offers information on recent developments in the field of digital manufacturing that are related to blockchain technology. This study emphasises the value of blockchain technology for the industrial sector and the need for more research to fully understand its potential. Blockchain technology may help the manufacturing industry become more effective, transparent, and quality assured while also reducing costs and fostering better confidence among supply chain actors

Digital Technologies in Healthcare: A Systematic Review and Bibliometric Analysis

Digital technologies hold great promise and have the ability to change healthcare and drug development by changing the way we collect, process, and visualize health data. The implementation of digital technologies in healthcare can make the public healthcare more accessible and flexible. This includes patient’s treatment, complications, open data on health, latest biomedical research developments, among other things. Medical services and diagnostic tools are becoming more accessible and available, even in less developed economies. However numerous issues concerning digital health technologies, such as safety, testing, reliability, and ethical considerations, remain unresolved. The aim of the study is to discuss and analyze the recent progress in the application of digital healthcare such as ICT, smart/wearable devices, artificial intelligence, big data, and telemedicine in healthcare. Scopus database was used for the publication search. We merged descriptive analysis and bibliometric analysis to determine the temporal evolution, most productive journals, top authors, most productive countries, and co-occurrence of keywords (to identify well-explored topics) in the available scientific literature concerning digital technology in the healthcare field. Using content analysis, we have determined the research hotspots of the scientific publications during the past five year

The Evolving Research of Customer Adoption of Digital Payment: Learning from Content and Statistical Analysis of the Literature

The global spread and use of the internet and mobile phones has contributed to the development of digital payments. Despite its growth potential, until now there is a lack of research providing a comprehensive synthesis and analysis of factors affecting the use, adoption, and acceptance of digital payment methods. This study aims to address this gap by providing a comprehensive review of the related literature retrieved from Scopus and Web of Science databases. Following a systematic method, a final sample of 193 research articles was identified and analysed. The results highlight that a single theory has failed to comprehensively explain the complex nature of electronic payment adoption. The key limitation of the existing theories is their inability to consider the role of social and cultural facets in the adoption of new technology. While literature reviews are a widespread practice in business studies, there are scant reviews that use the systematic review methodology that aggregates knowledge using clearly defined processes and criteria. This is the first systematic review on electronic payment adoption, which structures the existing knowledge and provides directions for future research